What is Design And Branding?

What is branding design?

Branding design describes how a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.

Besides these main elements of brand identity design, branding design also more broadly refers to how a brand chooses to express themselves in both the physical and digital world; whether that’s on social media, in physical stores, or even the interior design of company office spaces.

It’s becoming increasingly important for companies to ensure their brand design is conveyed consistently across all these touchpoints—often by using brand guidelines in order to strengthen their brand image in the minds of their audience, helping to leave a lasting impression and cement emotional connections with the brand.

Why is branding design important?

With the digital space being more crowded than ever with many brands having increasingly similar products from one competitor to the next, branding design can be a key differentiator in helping a brand stand out and resonate with target audiences.

A brand’s design should ideally represent the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand. Sometimes, a memorable logo or catchy color scheme can leave a longer-lasting impression on consumers than any big-budget ad campaign.

Why do brands hire Agencies?

Brands hire agencies that provide branding services to establish or enhance their visual identity and/or brand strategy.

Building a great relationship with a branding Agency can help grow your business and brand!

If a company is completely rebranding, the brand handbook can often go out of the window.

However, if you’re working with an established company, design agencies are often expected to work within a set of guidelines.

These tend to be based around the company’s brand strategy or existing brand identity.

Good  brand identity guidelines describe how a brand’s identity should or shouldn’t be used across a variety of mediums. Often referred to as ‘brand bibles’, they are probably the most important documents you will have in regards to your branding.

Your brand guidelines won’t just cover the stylistic elements and how and where they should be used. It should also include such factors as your brand values and mission statement. After all, your brand guidelines are something that you will refer back to time and again, especially when building future marketing campaigns.

Logos are normally shown sitting on appropriate backgrounds, in appropriate colours. Colour palettes are explained in detail, typographical hierarchy is also outlined.

There are a lot of easily accessible brand guidelines. Google is your friend if you really want to dig into lots of different brand guidelines, but the Skype brand guidelines are a particularly great standalone example.

Brand guidelines ensure that the identity of a company is preserved and kept coherent no matter which visual device it’s applied to. Depending on the company the brand identity can be made up of multiple devices.

What makes SAQTEC Brand Design services different?

We deliver speedy, high-quality brand design services through a transparent subscription model. We are a tech-enabled company, developing its own proprietary software to brief, manage, and coordinate a high-volume of branding projects,

Learn how we can revolutionize the way your organization gets brand identity design done. Book a call today

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